Bird & Be
Scaling a Modern Fertility Brand with Bevy
Scaling a Modern Fertility Brand with Bevy
Bird & Be, a fast-growing fertility health brand, needed to streamline global operations, personalize the customer experience, and fix inventory and pricing issues across regions. Bevy stepped in to optimize their Shopify experience, driving growth and operational efficiency.
Returning Customer Rate
Jun 2024
In Shopify Sales
Jan to Sep 2024
Monthly Site Visitors
Aug 2024
Returning Customer Rate
Jun 2024
In Shopify Sales
Jan to Sep 2024
Monthly Site Visitors
Aug 2024
Customers were oversold products due to a lack of region-specific stock tracking.
Built a custom inventory system using real-time API sync to show accurate availability per market.
Challenge
Customers were oversold products due to a lack of region-specific stock tracking.
Solution
Built a custom inventory system using real-time API sync to show accurate availability per market.
Reduced overselling, improved customer experience, and enabled pre-orders and waitlists.
Unstable pricing due to real-time exchange rates led to lost sales and refund issues.
Implemented fixed conversion logic across storefronts and subscriptions.
Challenge
Unstable pricing due to real-time exchange rates led to lost sales and refund issues.
Solution
Implemented fixed conversion logic across storefronts and subscriptions.
revenue growth and restored pricing trust for global customers.
No guided buying experience or upsell/cross-sell strategy.
Developed an interactive quiz, bundle builder, and targeted add-ons.
Challenge
No guided buying experience or upsell/cross-sell strategy.
Solution
Developed an interactive quiz, bundle builder, and targeted add-ons.
increase in site traffic, higher average order value, and better customer engagement.
Antonio Halladjian
Partner & VP of Growth
Jennifer Melton
Head of Performance Marketing
Antonio Halladjian
Partner & VP of Growth
Jennifer Melton
Head of Performance Marketing