Work & Impact Bird & Be

Bird & Be

Scaling a Modern Fertility Brand with Bevy

Overview

Bird & Be, a fast-growing fertility health brand, needed to streamline global operations, personalize the customer experience, and fix inventory and pricing issues across regions. Bevy stepped in to optimize their Shopify experience, driving growth and operational efficiency.

Results

73%

Returning Customer Rate

Jun 2024

$7.26M

In Shopify Sales

Jan to Sep 2024

92.1K

Monthly Site Visitors

Aug 2024

Results

73%

Returning Customer Rate

Jun 2024

$7.26M

In Shopify Sales

Jan to Sep 2024

92.1K

Monthly Site Visitors

Aug 2024

Key Challenges We Solved

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Challenge 1

Inventory Management by Market

Challenge

Customers were oversold products due to a lack of region-specific stock tracking.

Solution

Built a custom inventory system using real-time API sync to show accurate availability per market.

Challenge

Customers were oversold products due to a lack of region-specific stock tracking.

Solution

Built a custom inventory system using real-time API sync to show accurate availability per market.

Impact

Reduced overselling, improved customer experience, and enabled pre-orders and waitlists.

Challenge 2

Fluctuating Currency Rates

Challenge

Unstable pricing due to real-time exchange rates led to lost sales and refund issues.

Solution

Implemented fixed conversion logic across storefronts and subscriptions.

Challenge

Unstable pricing due to real-time exchange rates led to lost sales and refund issues.

Solution

Implemented fixed conversion logic across storefronts and subscriptions.

Impact

1.5x

revenue growth and restored pricing trust for global customers.

Challenge 3

Lack of Personalization

Challenge

No guided buying experience or upsell/cross-sell strategy.

Solution

Developed an interactive quiz, bundle builder, and targeted add-ons.

Challenge

No guided buying experience or upsell/cross-sell strategy.

Solution

Developed an interactive quiz, bundle builder, and targeted add-ons.

Impact

1.8x

increase in site traffic, higher average order value, and better customer engagement.

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Services Delivered

  • UX/UI Design and Development .01
  • Custom Shopify Apps .02
  • Subscription Integrations (Recharge) .03
  • Inventory, Checkout, and Global Store Optimization .04
  • Email and Content Strategy .05
Services Background

FAQ

Common Questions About This Case Study

Shopify provides a flexible foundation for subscription businesses by integrating with platforms like Recharge, enabling recurring billing, personalized customer journeys, and seamless account management. For Bird&Be, Bevy Commerce implemented subscription integrations alongside custom experiences to support long-term customer retention and growth.

Yes. Shopify can be customized to manage region-specific inventory, localized pricing, and multiple storefronts. Bevy Commerce built a custom inventory management solution and fixed currency conversion logic for Bird&Be, reducing overselling and creating a more consistent shopping experience for customers across global markets.

Personalized shopping experiences help customers quickly find the right products while increasing average order value. Features like product recommendation quizzes, bundle builders, and targeted cross-sells create a more relevant buying journey. For Bird&Be, these enhancements increased site traffic, customer engagement, and revenue.

Custom Shopify development can solve challenges that off-the-shelf apps cannot, including inventory synchronization, subscription workflows, pricing automation, and API integrations. These solutions reduce manual work, improve accuracy, and create scalable operations as a business grows.

A Shopify Premier Partner like Bevy Commerce provides strategic guidance alongside technical implementation, ensuring your ecommerce platform is built to scale. From custom app development and global commerce to UX optimization and systems integration, an experienced partner helps solve complex business challenges while positioning your brand for sustainable growth.

Bevy Helps eCommerce Brands Like Bird & Be Grow Faster with Smarter Systems.

Contact Us

Ready to take the next step?

contact_1

Antonio Halladjian

Chief Executive Officer

contact_2

Jennifer Melton

Head of Performance Marketing

contact_1

Antonio Halladjian

Chief Executive Officer

contact_2

Jennifer Melton

Head of Performance Marketing