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Capabilities Strategy, Data and Analytics

Strategy, Data and Analytics

Data can be overwhelming-but it doesn’t have to be. At Bevy, we turn numbers into insights and insights into action. Whether it’s figuring out what’s really driving conversions, keeping tabs on your competitors, or building a strategy that actually works, we help you cut through the noise and make smarter decisions.

Our Process

Diagnose

It all starts with understanding your landscape. Through deep-dive audits, market research, and competitive analysis, we identify what’s working, what’s not, and where opportunities lie.

Model & Measure

From attribution modeling to cross-channel performance analysis, we turn complex data into clear insights. Our team builds custom frameworks to track the full customer journey, mapping how users interact with your brand across touchpoints. With these insights, we ensure your strategy is rooted in real behavior, not assumptions.

Visualize

We transform data into action. With custom dashboards and real-time reporting tools, your team has visibility into the metrics that matter.

Optimize Over Time

Growth doesn’t come from static strategies. With Bevy, you get ongoing support, strategic refinement, and smarter media allocation based on real-time performance data—so your business can keep scaling with confidence.

Data Analytics

Tired of trying to make heads or tails of your campaign or website data? Bevy helps you move past confusing spreadsheets and surface-level metrics to uncover insights that actually drive results. Our team of data strategists and analysts turn raw, complex datasets into actionable intelligence, giving you a deeper understanding of how your digital ecosystem is performing.

We analyze your onsite performance, campaign metrics, and first-party data to uncover patterns in user behavior, highlight optimization opportunities, and measure what really matters. Whether it’s identifying drop-off points in the conversion funnel or comparing the ROI of different marketing channels, our insights empower smarter, faster decision-making.

Beyond performance audits, we help set up scalable analytics frameworks tailored to your business goals. This includes defining KPIs, creating event tracking plans, and integrating tools like GA4, Shopify Analytics, Looker Studio, and more. With Bevy’s analytics expertise, you’re not just collecting data—you’re using it to grow.

Our data analytics support includes:
  • Conversion funnel analysis and site behavior tracking
  • Channel-specific performance insights
  • Campaign testing and optimization analysis
  • LTV, CAC, and retention reporting

Digital Strategy

Our approach is iterative and collaborative. We continuously analyze performance, test new hypotheses, and adapt the strategy to ensure you’re always moving in the right direction. From tactical media mix recommendations to full-funnel growth planning, we turn insight into action.

Strategic outputs may include:
  • Omnichannel planning and audience segmentation
  • Campaign testing frameworks and budget allocation models
  • Roadmaps for product launches, rebrands, or new markets
  • Quarterly reviews with actionable next steps

Digital success doesn’t happen by accident, it requires a data-informed, customer-centric strategy that adapts to evolving behaviors and technology. At Bevy, we create digital strategies that combine creativity with rigor, helping you align every marketing effort to broader business goals and customer needs.

We blend first-party data, competitive analysis, and market research to create strategic roadmaps that drive performance across paid, organic, and owned media. Whether you’re rethinking your audience segmentation, testing new acquisition channels, or launching a new product, we provide a clear, actionable plan that sets the foundation for sustainable growth.

Our approach is iterative and collaborative. We continuously analyze performance, test new hypotheses, and adapt the strategy to ensure you’re always moving in the right direction. From tactical media mix recommendations to full-funnel growth planning, we turn insight into action.

Strategic outputs may include:
  • Omnichannel planning and audience segmentation
  • Campaign testing frameworks and budget allocation models
  • Roadmaps for product launches, rebrands, or new markets
  • Quarterly reviews with actionable next steps

Digital success doesn’t happen by accident, it requires a data-informed, customer-centric strategy that adapts to evolving behaviors and technology. At Bevy, we create digital strategies that combine creativity with rigor, helping you align every marketing effort to broader business goals and customer needs.

We blend first-party data, competitive analysis, and market research to create strategic roadmaps that drive performance across paid, organic, and owned media. Whether you’re rethinking your audience segmentation, testing new acquisition channels, or launching a new product, we provide a clear, actionable plan that sets the foundation for sustainable growth.

Dashboard Creation & Reporting

Modern teams need real-time data to make smart decisions quickly. Bevy designs and builds custom dashboards that put performance insights at your fingertips, without the manual effort. We integrate all your key data sources into one intuitive reporting environment, giving you a complete picture of what’s happening and where to focus next.

Whether you’re tracking high-level KPIs for leadership or granular campaign performance for your marketing team, our dashboards are tailored to the way your organization works. We use tools like Looker Studio, Power BI, Tableau, and GA4 to create reports that are clean, visual, and refresh automatically.

Conversion Rate

Whether you’re tracking high-level KPIs for leadership or granular campaign performance for your marketing team, our dashboards are tailored to the way your organization works. We use tools like Looker Studio, Power BI, Tableau, and GA4 to create reports that are clean, visual, and refresh automatically.

Our dashboards go beyond vanity metrics. We emphasize context, trendlines, benchmarks, and segmentation, ensuring that your team can interpret the “why” behind the numbers. And if you’re looking for recurring reporting support, we can provide executive summaries, insights, and recommendations on an ongoing basis.

Market Research & Competitive Analysis

Market Research
& Competitive Analysis

Understanding your market is key to staying ahead. Bevy’s market research and competitive analysis services provide deep insights into industry trends, consumer behavior, and competitor strategies—helping you identify opportunities and refine your approach.

By leveraging first-party data, emerging market trends, and real-time competitive benchmarking, we craft data-driven strategies that keep your brand at the forefront. Whether you’re entering a new market or optimizing existing efforts, we provide the insights needed to make informed, strategic decisions that drive growth for your brand.

Understanding your market is key to staying ahead. Bevy’s market research and competitive analysis services provide deep insights into industry trends, consumer behavior, and competitor strategies—helping you identify opportunities and refine your approach.

By leveraging first-party data, emerging market trends, and real-time competitive benchmarking, we craft data-driven strategies that keep your brand at the forefront. Whether you’re entering a new market or optimizing existing efforts, we provide the insights needed to make informed, strategic decisions that drive growth for your brand.

Attribution Modelling

Attribution isn’t one-size-fits-all. There’s no single, easy answer when it comes to understanding which marketing touchpoints drive conversions, but Bevy’s attribution modeling solutions help you make sense of the complexity. By analyzing your cross-channel data, we can uncover how customers engage with your brand, allowing you to allocate budget more effectively and maximize ROI.

Using advanced modeling techniques, we move beyond last-click attribution to provide a clearer, data-driven picture of performance. With customized insights and tailored reporting, we help you refine media strategies, improve decision-making, and drive revenue growth.

Contact Us

Ready to take the next step?

contact_1

Antonio Halladjian

Partner & VP of Growth

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Jennifer Melton

Head of Performance Marketing

contact_1

Antonio Halladjian

Partner & VP of Growth

contact_2

Jennifer Melton

Head of Performance Marketing

Delivering cohesive branding, innovative technology, digital marketing strategies and tailored web solutions.

We craft exceptional solutions to help you succeed in your industry.

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