Craft Cellars
Modernizing Alcohol Retail with Bevy
Modernizing Alcohol Retail with Bevy
Craft Cellars, a premium liquor retailer in Calgary, was operating with outdated systems and a fragmented tech stack. Their online experience was falling short, especially during high-traffic product drops. Bevy stepped in to transform their infrastructure, UX, and operations, driving stronger performance and customer satisfaction.
Website Visits
In Sep 2024
Net Sales
In 2023
Average Session Duration
Website Visits
In Sep 2024
Net Sales
In 2023
Average Session Duration
Friction throughout the shopping journey, poor mobile UX, limited product discovery, and no personalization.
Complete UX/UI overhaul for mobile and desktop, predictive search, and real-time cross-sell/upsell functionality.
Challenge
Friction throughout the shopping journey, poor mobile UX, limited product discovery, and no personalization.
Solution
Complete UX/UI overhaul for mobile and desktop, predictive search, and real-time cross-sell/upsell functionality.
Streamlined navigation, improved conversion flow, and greater discoverability of exclusive products.
The WooCommerce setup was unstable, expensive to maintain, and lacked integration with third-party tools.
Migrated to Shopify with Online Store 2.0, integrated ShipStation and Gorgias, and implemented scalable performance and fraud prevention tools.
Challenge
The WooCommerce setup was unstable, expensive to maintain, and lacked integration with third-party tools.
Solution
Migrated to Shopify with Online Store 2.0, integrated ShipStation and Gorgias, and implemented scalable performance and fraud prevention tools.
A reliable, high-performing storefront that can handle traffic spikes and is easy to manage without dev support.
Inventory and customer data were siloed across platforms, creating sync issues and operational inefficiencies.
Unified online and in-store operations under Shopify, integrated real-time inventory from Liquor Connect, and centralized data management.
Challenge
Inventory and customer data were siloed across platforms, creating sync issues and operational inefficiencies.
Solution
Unified online and in-store operations under Shopify, integrated real-time inventory from Liquor Connect, and centralized data management.
Accurate stock visibility, elimination of overselling, and stronger control over product releases.
Common Questions About This Case Study
Shopify provides a more stable, scalable platform with lower maintenance requirements and a stronger ecosystem of integrations. For Craft Cellars, migrating from WooCommerce improved site performance, simplified operations, and created a storefront capable of handling high-traffic product launches and seasonal demand.
Yes. Shopify can integrate with inventory management systems and third-party data sources to provide accurate, real-time stock availability across online and in-store channels. Bevy Commerce implemented real-time inventory synchronization for Craft Cellars, helping eliminate overselling and improve inventory accuracy.
A Shopify Premier Partner like Bevy Commerce can help ensure your migration goes smoothly by providing strategic planning, UX optimization, custom development, systems integrations, and SEO preservation. This approach minimizes disruption while building a scalable ecommerce platform designed to support long-term growth.
Antonio Halladjian
Chief Executive Officer
Jennifer Melton
Head of Performance Marketing
Antonio Halladjian
Chief Executive Officer
Jennifer Melton
Head of Performance Marketing