When Growth Creates Friction

Ninja Transfers was growing fast. New customers were flooding in, but their buying behavior revealed a hidden problem.

A large portion of customers weren't shopping alone. They were buying in groups: teams, families, small businesses, and event organizers coordinating purchases together.

On paper, this should have led to larger orders and higher revenue per transaction.

In reality, it was doing the opposite.

The Hidden Conversion Killer

Customers wanted to collaborate, but the buying experience made it nearly impossible.

Instead of a seamless process, they were forced into workarounds:

• Screenshotting carts
• Rebuilding orders manually
• Sharing product links back and forth
• Confirming sizes and quantities over messages

The result?

Confusion, delays, and abandoned carts.

Ninja wasn't losing demand, they were losing conversions.

The Insight

Collaboration wasn't an edge case, it was core to how Ninja's customers naturally bought.

Small business owners, teachers, Etsy sellers, and event planners all needed to make purchase decisions together.

But the tools they had weren't built for that behavior.

The Solution: Bevy Share Cart

Bevy Commerce introduced Share Cart, a simple but powerful feature designed for collaborative buying.

Customers can:

• Build a cart exactly how they want
• Generate a single shareable link
• Send it to collaborators for approval

Recipients open the link and see the exact cart, items, sizes, quantities, ready to purchase.

No rebuilding. No confusion. No friction.

The Results

Within 60 days of implementation, Ninja Transfers saw measurable impact:

+22% Increase in Group Orders

Customers could finally complete purchases together. Orders that previously stalled now converted seamlessly.

+14-18% Increase in AOV

Pre-built carts made it easier for groups to approve full orders, driving higher-value transactions.

-35% Faster Time to Checkout

Approval cycles shrank from days (or weeks) to hours. Less back-and-forth meant fewer abandoned carts.

9-12% of New Traffic from Shared Carts

Each shared cart became a built-in referral engine, driving incremental traffic and revenue without additional ad spend.

Why It Worked

Bevy Share Cart succeeded because it didn't try to change customer behavior, it enabled it.

Ninja's customers were already collaborating. The platform simply removed the friction that was slowing them down.

By aligning the experience with how customers naturally buy, Ninja unlocked:

• Higher conversion rates
• Larger orders
• Faster purchase decisions
• Organic, referral-driven growth

Client Perspective

"Bevy Share Cart fits perfectly into how our customers naturally buy. People ordering custom apparel often need to collaborate, and Share Cart eliminates the friction completely. It's like adding a built-in referral engine and a collaboration tool at the same time."

-  Ninja Transfers Team

The Takeaway

Sometimes the biggest growth lever isn't driving more traffic, it's removing friction from the buying process.

For Ninja Transfers, enabling collaboration led to:

• +22% more group orders
• +18% higher AOV
• 35% faster approvals
• 9-12% incremental traffic from sharing

Ready to Unlock Similar Growth?

If your customers are trying to collaborate but your site isn't built for it, you're leaving revenue on the table.

Bevy Share Cart helps you meet customers where they already are, and convert demand that would otherwise be lost.